Step one: choose the address
The address has two parts, the domain and the name after the slash. The domain sets the expectation and the name makes it yours. Something like digily.bio/atelier reads as a person or a studio; a random string of characters does not.
- Keep it short. It has to fit in a profile line and survive being read aloud.
- Keep it spellable. If you have to explain the spelling, pick something else.
- Match what people already call you. Your handle, your studio name, your surname if that is how you are known.
- Avoid dates and campaign names. The page outlives the campaign.
Pick this once and stay with it. Changing the address later means updating every profile, every printed item and every place somebody else linked to you.
Step two: add the links in priority order
Open the page editor and add your links one at a time. Give each one a label that says what happens after the tap. "Book a session" beats "Calendly" and "Read the new piece" beats "Blog".
Then put them in order. The top slot goes to whatever you would choose if you were only allowed one link today. Everything else follows in descending order of how often you would send someone there.
Most people find they have between four and eight links worth keeping. If you are heading past twelve, group them into sections so the page still reads as a list rather than a wall.
Step three: make it recognisable
Add the same profile photo you use on your social accounts. This sounds trivial and it is not. Someone who taps through from Instagram should see the face they just saw, so the page confirms they are in the right place instead of raising a question.
Write one line under your name saying what you do. Not a slogan, a description. Then set the colours to match whatever you already use elsewhere, and stop there. A bio page that takes a moment to read is doing its job badly.
Step four: test it the way people will use it
Open the page on an actual phone, over mobile data rather than your own wifi. Tap every link. Check that each one lands where you meant it to and that nothing opens a login wall you forgot about.
Read the labels out loud. If a label needs a second of thought, rewrite it. The page has roughly one screen to work with before someone gives up, and confusing labels spend that screen badly.
Step five: add a QR code if you use print
If your address ever appears on a menu, a flyer, a business card or a shop window, generate a QR code pointing at the page and use that instead of asking people to type.
Use a dynamic code, meaning one whose destination you can change later. The printed artwork stays valid even if the page moves, which is the difference between a poster that works next year and one that does not.